Truth in marketing is not about embellishment or spinning a story; it’s about clarity and authenticity. It’s the ability to articulate a message so aligned with customer needs that it cuts through complexity and strikes a chord. In B2B manufacturing—where sales cycles are long, decisions are collaborative, and stakes are high—connecting to this truth can make the difference between a successful partnership and a lost opportunity.

This year, under the theme “Collaboration for the Intelligent Age,” leaders from across industries converge to discuss how emerging technologies—especially generative AI—are transforming business landscapes. For the global manufacturing sector, the stakes couldn’t be higher but the initial enthusiasm and flurry of activity in 2023 is giving way to second thoughts and recalibrations as companies realize that capturing gen AI’s enormous potential value is harder than expected.

Discover how Industrial IoT data is unlocking transformative revenue opportunities by optimizing operations, driving customer insights, and fueling innovative business models—or as we like to call it, "making your machines work so hard they deserve a coffee break."